Problem: Sonic Drive-In’s social media content was stagnating, mostly menu photos that failed to connect emotionally with consumers.

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Solution: I gamified the content and infused it with diverse cultural references (anime, Lofi Girl, NFTs, etc.) to position Sonic Drive-In as a place for fun and catching up.

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Results: Produced 50+ pieces of content in three months, helping Sonic Drive-In gain over 100K new TikTok followers.

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All listed videos are original concepts and executions.