Problem: Expedia's internally produced high-fidelity content wasn't generating strong viewership and lacked a distinct brand identity on social.

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Solution: We reimagined high-fidelity content through a social-first lens, creating concepts built around platform-native trends and formats. Strong art direction and the strategic use of Expedia's signature yellow helped establish a recognizable visual identity.

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Results: The new approach led to stronger performance across key KPIs, launched the ongoing "When I Plan a Trip" series, and opened the door for more original, story-driven content.

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All listed videos are original concepts and executions.