Brita

Problem: Sales were lagging, and Gen Z wasn’t choosing Brita over competitors. Social media content had low engagement.​

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Solution: Adopted a “brainrot,” unhinged style tailored to Gen Z, focusing less on traditional RTBs and more on humor, chaos, and cultural moments that resonate with the audience.

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Results: Brita is now being compared to Duolingo on TikTok and Instagram, with users claiming they’ve bought a Brita pitcher solely because of the content.

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All listed videos are original concepts and executions.