Athleta

Problem: Athleta was struggling to create engaging social content that authentically communicated their Power of She message. Existing content felt overly ad-like.

Solution: Shifted focus to relatable, real-life scenarios that resonate with moms and millennial women, like at-home workouts and community moments. Redefined Power of She as embracing imperfection while still pursuing personal goals amidst life’s chaos.

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Results: Produced 150+ pieces of content in three months. Engagement grew as women felt more seen. One standout piece, Mom Plank, reached 1M organic views on Instagram.​

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All listed videos are original concepts and executions.